FROM SCRATCH
Tasked to completely revamp Dang’s online presence from scratch, corresponding to their brand overhaul. The challenge came directly from Dang’s CEO Vincent Kitirattragarn: “We want our new website to convey Dang’s brand story! And we also want to increase sales through the new website…” . Basically, the perfect website! We meticulously conducted a design & UX research process, while closely working with our Shopify e-commerce development team to come up with the most optimized UX design, which also maximizes Shopify’s platform capabilities. We began by identifying Dang’s target consumer profiles & went through a series of focus group interviews, testing and then crafted a UI that conveys Dang’s rich heritage, flavor & its health-conscious brand DNA.
NEW SHOPPING EXPERIENCE
The new Dang website also integrates clever animations to seamlessly promote each of the 3 main product lines, without being too “salesy”, but fully able to lead the shopper’s attention down the sales funnel. Shoppers can easily configure their orders into subscription-based purchases since the Dang Bars are the only keto snack on the market that is yummy.
THE RESULTS
The brand new DangFoods.com received rave reviews from the health food industry. Bajibot can’t wait to submit the site to various industry awards.
Project Credits: BajiBot
Vincent Mei – Creative Director
Tyler Furstoss – Art Director
Hui Du – Designer
Annie Tsui – Sr. Digital Producer
Tech Magnitude – Dev