A spoof on the ‘80s-style fashion industry, the Fruit on the Bottom campaign parodies the outdated and ridiculous messages women often get from the fashion industry. Leading messages with humor, creates stopping power that confidently puts focus on what’s real and what’s good.
Project Credits
Partners + Napier
Gretchen Bye – Creative Director
Tyler Furstoss – Art Director/Designer
Julie Clementi – Writer
Gregory Hollar – Photographer
Nikki Howze – Producer
Eunice Viana – Account Executive